Notes on building calm software.
Thinking on the gaps we build around - product, craft, and the friction nobody else bothers with.
What Is a Backend (and Does Your App Actually Need One)?
A plain-English explanation of what a backend is, what it does, and a simple way to tell whether your website or app needs one.
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Custom Software vs Off-the-Shelf SaaS: When to Build
A clear framework for the build-vs-buy decision: when an off-the-shelf tool is the smart choice, when custom software pays off, and how to avoid both expensive mistakes.
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How Long Does It Take to Build a Website or App?
Realistic timelines for websites, e-commerce stores, and web apps: what drives them, why estimates vary, and how to make your project go faster.
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What to Prepare Before Hiring a Software Developer
A practical checklist for founders and small businesses: what to figure out before you brief a developer or studio, so the project costs less and goes smoothly.
Read article → 17 June 2026Shopify vs WooCommerce vs Custom: Which E-commerce Platform Is Right for You?
A founder-friendly comparison of Shopify, WooCommerce, and custom-built stores: the real trade-offs, and how to pick the platform that fits your business.
Read article → 9 June 2026Do I Need a Website or a Web App?
A plain-language guide to the difference between a website and a web app and a simple way to tell which one your business actually needs.
Read article → 11 March 2026How Much Does a Professional Website Cost in the USA in 2026?
A transparent breakdown of professional website costs in the USA in 2026 - from DIY builders to agencies. Real price ranges, what you actually get, and hidden costs nobody mentions.
Read article → 11 March 2026How Much Does a Professional Website Cost in Europe in 2026?
A transparent breakdown of professional website costs in Europe in 2026 - from DIY builders to agencies. Real price ranges, what you actually get, and hidden costs nobody mentions.
Read article → 11 March 2026How Much Does a Professional Website Cost in the UK in 2026?
A transparent breakdown of professional website costs in the UK in 2026 - from DIY builders to agencies. Real price ranges, what you actually get, and hidden costs nobody mentions.
Read article → 11 March 2026How Much Does a Professional Website Cost in Australia in 2026?
A transparent breakdown of professional website costs in Australia in 2026 - from DIY builders to agencies. Real price ranges, what you actually get, and hidden costs nobody mentions.
Read article → 11 March 2026How Much Does a Professional Website Cost in Canada in 2026?
A transparent breakdown of professional website costs in Canada in 2026 - from DIY builders to agencies. Real price ranges, what you actually get, and hidden costs nobody mentions.
Read article → 11 March 2026How Much Does a Professional Website Cost in India in 2026?
A transparent breakdown of professional website costs in India in 2026 - from DIY builders to agencies. Real price ranges, what you actually get, and hidden costs nobody mentions.
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